FREE SWOT Analysis Template

MOGHQ — Operational Intelligence Series

Instructions: Print this template or fill it in digitally. Before you start, define the scope of your analysis:

What decision are you making?
What time horizon?
Who is in the room?

Run Weaknesses and Threats first. Be honest. A SWOT that only tells you what you want to hear is worse than no SWOT at all.

After completing all four quadrants, cross-reference using the TOWS Matrix. [Learn how →]

┌─────────────────────────────────┬─────────────────────────────────┐
│ STRENGTHS                       │ WEAKNESSES                      │
│ (Internal — Helpful to your      │ (Internal — Harmful to your     │
│  objectives)                    │  objectives)                    │
│                                 │                                 │
│ What do you do better than       │ What would a well-informed      │
│ anyone else?                    │ competitor list as your          │
│                                 │ vulnerabilities?                │
│ □ Tangible assets               │ □ Revenue concentration?        │
│ □ Proprietary capabilities?     │ □ Skill gaps?                   │
│ □ Brand/reputation?             │ □ Process inefficiencies?       │
│ □ Team/talent?                  │ □ Capital constraints?          │
│ □ Relationships?                │ □ Technology gaps?              │
│                                 │                                 │
│ 1. _________________________   │ 1. _________________________    │
│ 2. _________________________   │ 2. _________________________    │
│ 3. _________________________   │ 3. _________________________    │
│ 4. _________________________   │ 4. _________________________    │
│ 5. _________________________   │ 5. _________________________    │
│                                 │                                 │
├─────────────────────────────────┼─────────────────────────────────┤
│ OPPORTUNITIES                   │ THREATS                         │
│ (External — Favorable market     │ (External — Forces that could   │
│  conditions you could exploit)  │  undermine your strategy or      │
│                                 │  position)                      │
│                                 │                                 │
│ What trends are creating        │ What external forces are         │
│ openings you could capture?     │ already working against you?     │
│                                 │                                 │
│ □ Market shifts?                │ □ Competitor moves?            │
│ □ Technological change?         │ □ Regulatory changes?           │
│ □ Regulatory shifts?            │ □ Economic pressures?           │
│ □ Consumer behavior changes?    │ □ Supply chain risks?          │
│ □ Partnership possibilities?    │ □ Talent market risks?         │
│                                 │                                 │
│ 1. _________________________   │ 1. _________________________    │
│ 2. _________________________   │ 2. _________________________    │
│ 3. _________________________   │ 3. _________________________    │
│ 4. _________________________   │ 4. _________________________    │
│ 5. _________________________   │ 5. _________________________    │
│                                 │                                 │
└─────────────────────────────────┴─────────────────────────────────┘

Priority Matrix — Rate Each Item

After completing all four quadrants, rate each item:

	HIGH IMPACT	LOW IMPACT
HIGH LIKELIHOOD	🔴 PRIORITY — Act within 90 days	🟡 MONITOR — Review quarterly
LOW LIKELIHOOD	🟠 BUILD CAPABILITY — If resources allow	🟢 ACCEPT — Document and move on

The TOWS Cross-Reference

Use this after completing the priority matrix:

	Strengths	Weaknesses
Opportunities	SO: Use strengths to capture opportunities	WO: Use opportunities to fix weaknesses
Threats	ST: Use strengths to defend against threats	WT: Protect against threats while fixing weaknesses

Action Items

Priority	Item	Owner	Deadline
1.
2.
3.
4.
5.

Run a Deeper Analysis

This template is a starting point. For a full AI-assisted SWOT — competitive intelligence, TOWS matrix, and a 90-day execution plan — [run your MOGHQ Execution Strategy Report.]